Define scope
Identify the product, market and lifecycle stage.
Evidence-led discussion
Sustainability across the tire lifecycle
Review the information relevant to your tires, market and operating conditions.
A roadmap for review
Request current, documented targets and progress before relying on a sustainability claim.
Review evidence
Ask for the applicable methodology and reporting period.
Track progress
Compare documented updates against the stated scope.
Technology and trade-offs
Rolling resistance
Consider rolling resistance alongside wet grip, wear and the intended duty.
Evidence: product-specific dataService life
Maintenance and operating conditions influence tire life.
Evidence: stated test conditionsMaterials
Ask how material claims are defined and substantiated.
Evidence: applicable documentationWorking with others
Partner names and roles require confirmation. Request documentation identifying any relevant organizations and the scope of their work.
Supply chain
Discuss material and sourcing evidence.
Fleet operators
Share operating conditions and maintenance priorities.
Independent assessment
Request details of any applicable verification.
Measuring impact
Quantitative results depend on defined boundaries and verified data. Ask for the reporting period, baseline and methodology behind any figures.
Which products and lifecycle stages are included?
What is the comparison point?
How were the results calculated and checked?